The Challenge

Although well-known as offline store, as an online store Wacoal still counted as a newcomer. Wacoal has tried digital campaigns, but the outcome was below expectation.

Our Strategies

Since Wacoal’s brand characteristic is inclined to social media personality, we focus more on social media ads and website banner ads by Google Adwords to bring awareness and traffic to their website.

Channels

  • Google Display Network

  • Facebook Click to Website

  • Instagram Click to Website

  • Page Post Engagement and Stories

The Results

  • 80% transaction share
  • 47.6% traffic share

 

 

 
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