Although well-known as offline store, as an online store Wacoal still counted as a newcomer. Wacoal has tried digital campaigns, but the outcome was below expectation.
Since Wacoal’s brand characteristic is inclined to social media personality, we focus more on social media ads and website banner ads by Google Adwords to bring awareness and traffic to their website.
Google Display Network
Facebook Click to Website
Instagram Click to Website
Page Post Engagement and Stories
- 80% transaction share
- 47.6% traffic share